H&M Fashion Against Aids Campaign (1 comment)
The summer festival season is one of the most exciting times of the year, and now it’s one of the most giving, too! On 20th May 2010, H&M launches its third Fashion Against AIDS campaign, which includes the first festival collection, with 25% of the sales donated to youth HIV/AIDS awareness projects. Sold through the Divided youth departments, the collection for both guys and girls will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.
“Fashion Against AIDS with H&M is a great way to reach millions of young people. With the donation money from the past two years, we’re opening our new International HIV/AIDS Awareness Education Center (IHAEC) in Antwerp in June 2010, where we’ll teach young people from all over the world how they can start safe sex campaigns using elements from fashion and pop culture. Fashion Against AIDS has opened many doors for DAA and we’re very grateful for this. It’s so important to keep informing young people worldwide about the importance of safe sex,” says Ninette Murk, founder of Designers Against AIDS.
For more information on the non-profit organisation Designers Against AIDS, visit www.designersagainstaids.com
Photography by Dan Martensen
Model is Josh Beech